Privacy policy

Last updated: 1 November 2026

At Template Twist, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, purchase a Squarespace template, enquire about our services or interact with our business.

We believe privacy should be straightforward, so we've explained everything as clearly as possible.

By using our website, you acknowledge that your personal information may be processed as described in this policy. Where consent is legally required, we will request it separately.

1. Who We Are

Template Twist is an independent website template business operated by Alana Handford, trading as Template Twist, based in England, United Kingdom.

We specialise in Squarespace website templates, digital products and website customisation services.

For the purposes of applicable data protection legislation, Alana Handford trading as Template Twist is the data controller for personal information collected directly through our website and business operations, except where another organisation acts as an independent controller.

Contact details

Business name: Template Twist
Business owner: Alana Handford
Location: England, United Kingdom
Email: hello@template-twist.com

If you have questions about how we handle your information or wish to exercise your privacy rights, please contact us using the email address above.

2. Information We Collect

We collect personal information when you interact with our website, make a purchase, subscribe to our emails or request our services.

Depending on how you interact with us, this may include:

Personal and contact information

  • Your name and email address.

  • Billing details and relevant transaction information.

  • Business name and website address.

  • Information submitted through our contact forms.

  • Correspondence relating to purchases, enquiries or support requests.

Purchase and transaction information

When you purchase a product or service, we may collect information about your order, including the products purchased, transaction date, payment status and delivery details.

Payments are processed by third-party payment providers. We do not directly store your full payment card details.

Website customisation information

If you purchase a website customisation or installation service, we may collect:

  • Business details and branding preferences.

  • Logos, fonts, colours and brand guidelines.

  • Website copy, images and other content.

  • Social media links and contact information.

  • Squarespace website access or invitations where necessary.

  • Project instructions, feedback and revision requests.

We use this information to complete the services you have purchased.

Website usage and technical information

When you visit our website, certain information may be collected automatically, including:

  • IP address and approximate geographical location.

  • Browser type, device information and operating system.

  • Pages visited and interactions with our website.

  • Referral sources and search information.

  • Cookie identifiers and similar tracking information.

This information helps us understand website performance, improve user experience and assess our marketing activities.

3. How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Processing and fulfilling purchases.

  • Delivering digital templates and related services.

  • Providing customer support.

  • Responding to enquiries.

  • Managing website customisation projects.

  • Sending order confirmations and important service communications.

  • Managing affiliate referrals and commissions.

  • Understanding website traffic and performance.

  • Improving our products, services and website.

  • Sending marketing emails where permitted.

  • Preventing fraud and protecting our business.

  • Meeting legal, tax and accounting obligations.

We only process personal information where we have a valid legal basis for doing so.

4. Our Legal Bases for Processing

Under UK data protection legislation, we rely on the following legal bases, depending on the circumstances.

Contractual necessity

We process information where necessary to fulfil a contract with you or take steps at your request before entering into a contract.

For example, this includes processing orders, delivering templates, completing customisation projects and responding to purchase-related support requests.

Legal obligations

We process certain information to comply with legal requirements, including tax, accounting, consumer protection and regulatory obligations.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Examples include preventing fraud, maintaining website security, responding to business enquiries and improving customer support.

Consent

Where required, we rely on your consent for activities such as sending marketing emails and placing non-essential cookies or using certain tracking technologies.

You may withdraw your consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to support essential website functions, understand visitor behaviour and measure advertising performance.

Cookies are small files stored on your device when you visit a website.

We may use the following categories of cookies and tracking technologies.

Essential cookies

These help our website function correctly, including shopping cart functionality, checkout, security and other necessary website features.

Analytics cookies

These help us understand how visitors find and use our website, which pages are popular and where improvements may be needed.

Advertising and marketing cookies

These help us measure advertising campaigns, understand referrals and, where enabled, show relevant advertising to visitors across other platforms.

Affiliate tracking cookies

These may be used to identify referrals and attribute eligible purchases to affiliate partners.

Where required by law, we obtain your consent before placing or accessing non-essential cookies or activating related tracking technologies.

You can manage your cookie preferences through the consent controls available on our website, where implemented, or through your browser settings.

For more information, please see our Cookie Policy.

6. Analytics & Website Performance Tools

We use third-party analytics and performance tools to understand how visitors interact with our website.

These include:

Google Analytics

Google Analytics helps us understand website traffic, visitor behaviour, referral sources and engagement.

Google may process information such as device details, online identifiers and website interactions in accordance with its applicable policies.

Google Search Console

Google Search Console helps us monitor our website's visibility in Google Search, including search performance, indexing and technical issues.

Search Console primarily provides aggregated search performance information and does not itself require us to place a visitor tracking cookie on your device.

Microsoft Clarity

Microsoft Clarity helps us understand how visitors interact with our website through tools such as heatmaps and session recordings.

Depending on its configuration, Clarity may collect interaction information such as clicks, scrolling and navigation behaviour.

We aim to use appropriate privacy and masking settings to avoid collecting unnecessary personal or sensitive information.

Squarespace Analytics

Squarespace provides built-in website analytics that help us understand website visits, traffic sources, sales and general performance.

Where these tools involve non-essential cookies or similar tracking, we will obtain consent where legally required.

7. Advertising & Remarketing

We may use advertising and conversion tracking technologies to measure the effectiveness of our marketing campaigns.

These include:

Google Ads

We use Google Ads to promote our products and measure relevant advertising interactions and conversions.

Depending on the tracking features enabled, Google may process information about website visits, advertising interactions and purchases.

Pinterest Tag

We use Pinterest tracking technology to understand how visitors interact with our website after viewing or clicking Pinterest advertisements.

This may include information about page visits, product interactions and purchases.

These technologies may use cookies, pixels or similar identifiers.

Where required by law, advertising and remarketing technologies will only operate after you have provided appropriate consent.

You may also manage certain advertising preferences through Google, Pinterest and your browser settings.

8. Email Marketing & Newsletters

If you subscribe to our mailing list, we may use your name and email address to send you:

  • Website template updates.

  • New product announcements.

  • Special offers and promotions.

  • Website design tips and resources.

  • Other relevant Template Twist news.

We use Squarespace Email Campaigns to manage our email marketing communications.

We send marketing communications where we have a valid legal basis to do so, including consent where required.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting hello@template-twist.com.

Unsubscribing from marketing emails will not prevent us from sending essential transactional communications relating to your purchases or services.

We may retain limited information necessary to respect and record your unsubscribe preferences.

9. Payments & Order Processing

When you make a purchase, your payment may be processed through Squarespace Commerce and supported third-party payment providers, including Stripe and PayPal.

These providers process payment information in accordance with their own privacy policies and security procedures.

We may receive limited transaction information, such as payment status, transaction identifiers and billing details, to fulfil your order and maintain accurate business records.

We do not directly collect or store complete payment card numbers or security codes.

Payment providers may act as independent data controllers for certain processing activities.

10. Affiliate Programme & Referral Tracking

Template Twist operates an affiliate programme using GoAffPro.

If you join our affiliate programme, we may collect information necessary to administer your participation, including:

  • Name and contact information.

  • Affiliate account information.

  • Referral links and tracking identifiers.

  • Referral activity and eligible sales.

  • Commission and payment information.

GoAffPro may use cookies or similar technologies to track referrals and attribute eligible purchases.

We may also participate in third-party affiliate programmes, including those offered by Squarespace and Shopify.

If you click an affiliate link on our website, the relevant third-party provider may collect information about your visit or purchase in accordance with its own privacy policy.

We may receive a commission when you make a qualifying purchase through certain affiliate links, at no additional cost to you.

11. Website Customisation & Customer Materials

When providing website customisation or installation services, we may need access to your Squarespace website and the materials you supply.

We use this information only as reasonably necessary to:

  • Complete the agreed project.

  • Apply your branding and website content.

  • Configure agreed website features.

  • Communicate about project progress.

  • Carry out included revisions.

  • Resolve issues relating to the service.

We ask customers to share account access using appropriate secure methods, such as Squarespace contributor invitations, wherever possible.

We do not require customers to share passwords where a suitable secure alternative is available.

Customer-provided materials will not be sold or used for unrelated marketing purposes.

We will not publish identifiable customer projects as portfolio examples or testimonials without an appropriate lawful basis and any permissions required.

Where we process personal information on behalf of a business customer, additional data protection arrangements may be required.

12. Third-Party Marketplaces

Template Twist also sells products through third-party marketplaces, including Etsy and Creative Market.

When you purchase through these platforms, the marketplace may independently collect and process personal information under its own privacy policy.

We may receive information necessary to fulfil your purchase, respond to enquiries and provide customer support.

We encourage you to review the relevant marketplace's privacy policy for information about its data handling practices.

13. Sharing Your Information

We do not sell your personal information to data brokers.

We may share relevant information with trusted service providers where necessary to operate our business, including:

  • Squarespace for website hosting, ecommerce and email marketing.

  • Stripe, PayPal and other payment providers for transactions.

  • Google for analytics and advertising services.

  • Microsoft for website behaviour analytics.

  • Pinterest for advertising measurement.

  • GoAffPro for affiliate programme management.

  • Etsy and Creative Market where relevant to marketplace transactions.

  • Professional advisers, such as accountants, where necessary.

  • Relevant authorities where disclosure is legally required.

Some advertising and tracking providers may use information for their own purposes under their applicable terms and privacy policies.

We seek to limit the information shared to what is necessary and apply appropriate safeguards where required.

14. International Data Transfers

As we serve customers internationally and use third-party technology providers, your personal information may be processed or stored outside the United Kingdom.

This may include countries such as the United States.

Where personal information is transferred internationally and data protection legislation requires safeguards, we rely on appropriate transfer mechanisms.

These may include UK adequacy regulations, applicable international data transfer agreements, recognised contractual safeguards or other lawful mechanisms.

We take reasonable steps to ensure that international transfers are handled in accordance with applicable data protection requirements.

15. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting and business requirements.

Our general retention approach is as follows:

Purchase and accounting records

We generally retain relevant financial and transaction records for up to six years after the relevant tax or accounting period, or longer where required by law or reasonably necessary for legal claims.

Customer enquiries and support correspondence

We retain these records for as long as reasonably necessary to resolve enquiries, manage customer relationships and address potential disputes.

Customisation project materials

We retain project information and materials while work is ongoing and for a reasonable period afterwards to support revisions, customer queries and relevant record-keeping obligations.

Email marketing information

We retain subscriber information while you remain subscribed, unless an earlier deletion is required. We may retain limited suppression records after unsubscribing.

Analytics and tracking data

Retention periods depend on the relevant provider, our configured settings and applicable legal requirements.

When information is no longer needed, we will delete, anonymise or securely dispose of it where appropriate.

16. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, loss or disclosure.

These measures may include:

  • Using reputable website and payment platforms.

  • Limiting access to customer information.

  • Using secure account authentication.

  • Sharing website access through appropriate permissions.

  • Keeping software and services updated where applicable.

  • Reviewing the information we collect and retain.

However, no internet-based service or electronic storage method can be guaranteed to be completely secure.

If you believe your information has been compromised through an interaction with Template Twist, please contact us promptly.

17. Your Privacy Rights

Depending on your location and applicable data protection laws, you may have the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of your personal information.

  • Request restriction of certain processing activities.

  • Object to processing based on legitimate interests.

  • Request portability of certain information.

  • Withdraw consent where processing relies on consent.

  • Lodge a complaint with a relevant data protection authority.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please email hello@template-twist.com.

We may request reasonable information to verify your identity before responding.

For requests governed by UK GDPR, we will generally respond within one month, subject to any lawful extension.

If you are located in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO).

Website: https://ico.org.uk

We would appreciate the opportunity to address your concerns directly first, although you are not required to contact us before approaching the ICO.

18. Privacy Rights for International Visitors

Template Twist serves customers in multiple countries, including the United States and European countries.

Depending on where you live, additional privacy rights may apply.

For example, residents of certain US states may have rights relating to access, deletion, correction or opting out of particular uses or disclosures of personal information.

Where applicable, we will honour legally valid requests in accordance with relevant privacy legislation.

Some advertising-related disclosures may be classified as sharing or selling personal information under certain US state privacy laws, even where no money is exchanged.

If such laws apply to our activities, we will provide the required disclosures and opt-out mechanisms.

Customers can contact hello@template-twist.com with questions about their rights.

19. Children's Privacy

Our website and products are intended primarily for people purchasing or exploring website design products and services.

We do not knowingly collect personal information from children in circumstances where parental consent or another legal requirement applies without satisfying those requirements.

If you believe a child has provided us with personal information inappropriately, please contact us so we can review the situation and take appropriate action.

20. External Websites & Links

Our website may contain links to third-party websites, platforms and services.

These websites operate independently and may have their own privacy policies and data collection practices.

We are not responsible for the privacy practices of external websites.

We recommend reviewing their privacy policies before providing personal information.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or applicable legal requirements.

When changes are made, we will update the date at the top of this page.

Where legally required, we will provide additional notice or obtain consent before making material changes to how personal information is processed.

We encourage you to review this page periodically.

22. Contact Us

If you have questions about this Privacy Policy, how your information is used or your data protection rights, please contact us.

Template Twist
Operated by Alana Handford
England, United Kingdom
Email: hello@template-twist.com

We aim to respond to privacy-related enquiries promptly and in accordance with applicable data protection requirements.